Vision & Strategy

OUR VISION – What will we become?

“Inspiring places, inspiring people.”

Jahama Highland Estates is a beacon of inspiration for landscape-based asset management. Driven by our passion for achieving equity across the environment, the economy and the communities that comprise the JHE landholding, we sustain:

• Thriving and confident communities rooted in an inspiring landscape.
• Stewardship of our assets for a viable present and a safeguarded future, mindful always of the past.
• Adaptive and cohesive natural resource management within a changing climate.
• Connectivity of stakeholders, creating opportunities and facilitating positive change.
• Challenging anachronistic narratives of rural asset management.
• A strong and participatory culture: our resources and communities feel alive and cherished.

OUR STRATEGY – How will we deliver our Vision?

JHE provides the energy catchment for our industrial sister companies Alvance Aluminium (Lochaber) and SIMEC, within the overarching GFG Alliance: this is the catalyst for our existence, but it is only one part of our remit. JHE is a multi-layered landholding with complex strategic goals:

• The regeneration of our rural asset-based enterprises transforms JHE into an economically sustainable entity by 2027.
• We lead the GFG Alliance carbon-neutral 2030 objective, completing our Natural Capital valuation and implementing competent natural resource management decisions.
• We facilitate sustainable community endeavours for the greater good of our shared culture.
• We enable economic prosperity internally and externally to underpin that shared culture.
• We engage proactively with our many stakeholders for positive collaborative outcomes.
• We facilitate the reconnection of people and place through natural resource-based recreation, sustenance, employment and habitation.
• We take active and holistic management decisions to add value; no single outcome is considered in isolation.